Privacy Policy
How Darkhorse Data Solutions LLC collects, uses, and protects your information.
Darkhorse Data Solutions LLC (“DARKHORSE,” “we,” “us,” or “our”) operates the website at projectdarkhorse.ai. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website or use our services, including our website performance benchmark tool.
By using our website or submitting information through our forms, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
Information You Provide
When you use our website benchmark tool or contact us, you may voluntarily provide the following information:
- Your name
- Business name
- City and state
- Website URL
- Phone number
- SMS consent preference
Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies, analytics tools, and server logs:
- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages visited, time on page, and navigation paths
- Referring URL
- Web Vitals performance metrics (collected by Vercel Speed Insights)
2. How We Use Your Information
We use the information we collect for the following purposes:
- To generate website performance benchmark reports using the Google PageSpeed Insights API
- To deliver benchmark results and follow-up communications via email
- To send SMS messages if you have opted in (see Section 3 below)
- To respond to inquiries and provide customer support
- To improve our website, services, and user experience
- To enforce rate limits and prevent abuse of our services
- To comply with legal obligations
3. SMS Communications
SMS Consent & Terms
By checking the SMS consent checkbox on our benchmark request form, you expressly consent to receive text messages from Darkhorse Data Solutions LLC at the phone number you provided.
Opt-In Mechanism
SMS consent is collected through a clearly labeled checkbox on our benchmark request form. Checking this box is entirely voluntary and is not required to receive your benchmark report. Your consent to receive SMS messages is not a condition of purchasing any goods or services.
Types of Messages
If you opt in, you may receive text messages related to:
- Follow-up regarding your benchmark results
- Appointment confirmations and scheduling
- Project updates and status notifications
- Responses to your inquiries
Message Frequency
Message frequency varies based on your interaction with our services. You will receive no more than 10 messages per month. Msg & data rates may apply.
Opting Out
You can opt out of SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message and no further SMS communications will be sent.
Help
For help with SMS messages, reply HELP to any message, or contact us at hello@projectdarkhorse.ai or call (712) 218-3231.
Carriers
Carriers are not liable for delayed or undelivered messages. Message and data rates may apply for any messages sent to or from you. If you have questions about your text plan or data plan, contact your wireless provider.
We do not sell, rent, or share your phone number or SMS consent status with third parties for their marketing purposes. Your phone number and opt-in data will not be shared with any third parties for purposes unrelated to providing our services.
4. Third-Party Services
We use the following third-party services to operate our website and deliver our services. Each service processes data only as necessary for its stated function:
If Google Analytics is enabled on our site, it collects anonymized browsing data subject to Google’s Privacy Policy.
5. Information Sharing
We do not sell, trade, or rent your personal information to third parties.
We may share your information only in the following circumstances:
- Service providers: With the third-party services described in Section 4, solely as necessary to provide our services to you.
- Legal requirements: When required by law, regulation, legal process, or governmental request.
- Protection of rights: When we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business transfer: In connection with a merger, acquisition, or sale of assets, in which case your personal information would remain subject to this Privacy Policy.
6. Cookies and Tracking
Our website uses cookies and similar tracking technologies to improve your experience and collect usage data. These include:
- Essential cookies: Required for the website to function properly, such as session management and security.
- Analytics cookies: Used by Vercel Analytics and, if enabled, Google Analytics to understand how visitors interact with our site. These cookies collect anonymized data about page views, navigation patterns, and performance metrics.
You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features on our website.
We do not use advertising cookies or tracking pixels from data brokers. We do not load LiveRamp, Trade Desk, Xaxis, or any identity resolution scripts on our website. Your visit here is not being packaged and resold.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:
- Benchmark form submissions: Retained for up to 24 months to provide ongoing service and follow-up.
- Rate limiting data: Automatically expires within 24 hours.
- Analytics data: Retained according to the respective third-party service’s retention policies.
- SMS consent records: Retained for as long as you remain opted in, plus a reasonable period after opt-out for compliance purposes.
You may request deletion of your personal information at any time by contacting us using the information in Section 11.
8. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information. Under the California Consumer Privacy Act (CCPA) and similar state privacy laws, you may have the right to:
- Know what personal information we collect about you and how it is used.
- Access the specific personal information we have collected about you.
- Delete personal information we have collected from you, subject to certain exceptions.
- Opt out of the sale of personal information. We do not sell personal information, but you may still exercise this right.
- Non-discrimination for exercising your privacy rights.
To exercise any of these rights, please contact us at hello@projectdarkhorse.ai. We will respond to verifiable consumer requests within 45 days.
9. Children’s Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete that information promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@projectdarkhorse.ai.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective” date at the top of this page. We encourage you to review this page periodically to stay informed about how we are protecting your information.
For material changes that significantly affect how we handle your personal information, we will make reasonable efforts to notify you via email or through a prominent notice on our website.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Darkhorse Data Solutions LLC